In the modern world, e-commerce is flourishing all over
the world. Because of that consumers have a wide variety of products available
for them to choose from. It will not be
a surprise if the retail stores become obsolete.
With the e-commerce, customers
will buy the products from socially responsible companies so that these
company’s profit margins will go up. Today, customers are willing to pay more
if the company is involved in Corporate Social Responsibility (CSR).
CSR is
nothing but how the company relates itself with the outside world or the
society. Under the circumstances, it is important that CSR implementation is undertaken by the leading companies. The
processes involved in the implementation of CSR are:
Conduct a CSR assessment
Develop a CSR strategy
Develop CSR commitments
Implement CSR commitments
Verify and report on progress
Evaluate and improve
By implementing CSR, both the top management as well as
the employee’s financial and social contributions will increase. The studies
show that the profits and competitive advantage will increase.
when CSR implementation is done. But at the
same time the company can still maintain its responsibility towards the
stakeholders. The advantages of implementing CSR are as follows:
Implement cost and risk reductions
Develop corporate reputation
Gain competitive advantage
Seek win-win outcomes through synergistic value
creation